Beauty Industry

Christian Siriano To Design Packaging for Sebastian

The fashion designer has been recruited by the brand.

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By: Jamie Matusow

Editor-in-Chief

Sebastian Professional and fashion designer Christian Siriano have teamed up. From September 2013 through June 2014, Siriano will be inspiring the brand’s pro stylists to create new looks. The partnership will culminate with the launch of a highly-anticipated limited-edition Christian Siriano for Sebastian item, which will be sold exclusively in a Sebastian Professional salon chain.

Siriano will inspire the development of the new hair styling product, and will also design its packaging – and it’s sure to be an iconic look.

“I’m beyond excited to partner with Sebastian,” said Siriano. “Hair is your best accessory, and allows for fearless transformation. It is what turns an ordinary Little Black Dress into a bold, show-stopping look. I wouldn’t rely on anything other than Sebastian Professional to take my looks to the next level

Reuben Carranza, North America Leader, Wella, the Salon Division of P&G, commented: “A partnership between Sebastian Professional and Christian Siriano is a natural evolution for both brands. Since day one Christian has embodied ‘what’s next’ in fashion and hair fashion. As partners, we look forward to inspiring one another to push the limits of creativity and transformation.”

The collaboration will span two New York Fashion Week seasons, a Sebastian webisode series, Siriano’s look book and campaign shoots, as well as Sebastian’s What’s Next Awards hairstyling competition in April 2014, at which Siriano will serve as a judge.

The brand will support the designer in September 2013 and February 2014 at Christian Siriano’s New York Fashion Week S/S ’14 and F/W ’14 runway shows, where Sebastian Professional Top Artists will style the runway models’ hair.

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